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Discover the captivating conferences that are 
revolutionizing the world

WHY SOME
FANSCINATE
AND OTHERS
DO THEY FAIL?

CERTIFICATIONS

CUSTOMER EXPERIENCE, DESIGN, SALES

Start the journey now and learn to innovate with:

  • Methodologies that attract sales for life.

  • Tools of the Design Thinking, Customer Journey, Neuromarketing and the world of Data Science.

  • The ingredient of fascination, through FANScination Magic Box (FMB).

  • The practice of Emotional Management in your own business case

.

Ideal courses for both entrepreneurs and professionals who work in medium or large companies.

FANSCINATION

MAGIC BOX

The life expectancy of organizations has decreased from 75 to 10 years.

 

Fan or fail” is the mantra that companies that wish to endure in current times must internalize. To respond to this unavoidable need, FANScinology was born, an empirical science that, through a series of steps, leads to emotional success. Its foundations are based on knowledge from various disciplines such as neuroscience, Customer Experience and cognitive psychology.

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BOOKS AND PUBLICATIONS

Since 2010, Elena Alfaro has developed intense informative activity on the role of emotions in the economy. His works are today a reference in neuromarketing and emotional innovation.

His bibliography is made up of subjects such as:

  • Customer Experience

  • Shopping Experience

  • Behavioral Economics

  • Generation of fans through emotions

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